For many small business owners, the urge to secure more customers translates to how best to advertise themselves. However, getting new customers is significantly tougher than continuing to serve current clients. This report considers how to bring in more business from existing customers while simultaneously reaching new customers. The former is a matter of service delivery while the latter is a matter of marketing.
The Issue of Service Delivery On Your Consulting Business
In continuing to serve current clients, you need to make certain that you keep adding more value to existing services.
You can discover new ways of serving existing customers by surveying them to learn what they enjoy and appreciate and what they find dissatisfying, annoying or bothersome. Based on your clients’ answers, you will learn how best to tweak your offering in order to incorporate more of what they enjoy and appreciate and less of what they find dissatisfying, frustrating or annoying.
You might also tweak your offerings based on what you’ve located your customers to enjoy, appreciate and value over time. In some instances, it’s a simple matter of changing some small detail that’s irrelevant to your self, but tremendously meaningful to your customers.
Finally, you might have the ability to attain your current customers more efficiently by offering your present services across a variety of platforms. Similarly, you may also consider extending your offerings to the printed word (for example, subscription-based newsletters, special reports, downloadable e-books or published books). If you’re already providing training or public speaking, you can extend your offerings further by supplying CDs and DVDs of your job.
The Issue of Marketing for Your Small Business
There are a number of ways to promote your consulting business. The method you select may reflect your individual taste. It might also reflect your accessibility, in addition to the degree of comfort you’ve got with the assortment of marketing methods available to you. Whatever methods you use, you might want to make sure that they dovetail well together.
1. Websites: Your site should reside at the heart of your marketing initiatives. Ideally, any other marketing initiatives you participate in should direct visitors to specific pages on your own site. You’ll want your site to be simple to navigate, professional and consistent with your company brand.
2. However, newsletters are best when they are developed based on your expertise and use a special style that’s consistent with your company brand. As a marketing tool, you can make preceding issues freely on your site. You could even hand out past issues to your prospective and current customers where applicable to their needs and interests.
3. Social networking is most effective as a marketing tool when you pick the a couple of platforms you enjoy using and frequently post on them. You’ll want to use your social networking platforms as mediums in which you tip followers to particular pages in your website.
4. Networking: Media is among the simplest types of marketing. It’s also the very useful if you can join several networks where your potential clients might be found. Networking is most effective once you start by asking prospective customers about themselves. In so doing, they feel appreciated and will probably encounter by asking you about yourself. Make sure to bring a lot of your business cards so you will always have the ability to supply one of your cards on request. You’ll also find it valuable to offer prospective clients with tips in addition to introduce them to the ideal folks. If you can acquire your prospects’ contact information, you can put them in your mailing list for free copies of your newsletters.
5. You will want to present valuable information on a variety of topics your existing customers are interested in. You’ll also want to set your articles in a selection of different platforms and do this on a regular basis. Some might show up on your social networking channels. Others might show up on your website. Others still, could be submitted to other sites or magazines your potential clients regular. For those posts that are placed out of your site, you’ll want to include links back to certain pages of your site.
6. Public Speaking and Authoring: Authoring and people speaking reflect two additional methods for showcasing your talents. On occasion, they may act as different revenue streams. Once more, you’ll want to talk and write to subjects that reflect your area of expertise; areas where you want to draw new business. If space allows, you could even host demonstrations in your premises. For those who have authored any books, make certain to highlight their existence as part of your presentation. Once more, you might also draw attention to the existence of your site. You might also wish to invite back-of-room earnings after the speaking event.
Do you want to learn more? Make certain to check at a number of my other ezine articles.